Charlie and the Chocolate Factory The New Musical | Official Site

After premiering in Sydney, Roald Dahl’s delicious tale, Charlie and the Chocolate Factory, will open its doors in Melbourne from August and is on sale in Brisbane. It’s a delectable treat featuring songs from the original film, including Pure Imagination, The Candy Man and I’ve Got a Golden Ticket, alongside a brand new, toe-tapping and ear-tickling new score.

Charlie and the Chocolate Factory The New Musical | Official Site
Capitol Theatre

Theatre Address

13 Campbell Street Haymarket NSW 2000
Paul Slade Smith OLIVER ALKHAIR Phineaus Knickerbocker Cooper Matthews Flynn Nowlan John O’May Lucy Maunder

Roald Dahl’s Imaginormous Challenge arrives in Australia!

Don’t imagine small – #IMAGINORMOUS! Willy Wonka is embarking on an Australian wide search for brilliant story ideas from 5 to 12 year olds. There are 4 once-in-a-lifetime prizes to be won including mentoring and a workshop with the Charlie and the Chocolate Factory team to bring one snozztastic, toe-tapping theatrical creation to life.

The global creativity programme, inspired by the world’s number one story teller Roald Dahl, is now open to all 5 to 12 year olds in Australia!

Willy Wonka is searching for four lucky ‘Golden Ticket winners’ who will have their 100 word or less story ideas transformed into wonderful creations including a Minecraft world, a published book or even a theatrical performance with the help of the Resident Director and cast of Charlie and the Chocolate Factory.


The creative writing competition, which is open to children across Australia aged 5 – 12, aims to highlight the transformative power and endless possibilities of imagination and creativity. Roald Dahl’s Imaginormous Challenge asks entrants to share their most wonderful, brilliant, imaginative story ideas in just 100 words or less. Unlike many other creative writing challenges, grammar and spelling are not assessed, the only judging criterion, in true Wonka style, is ‘pure imagination’.

The competition, which has the creative ethos of Willy Wonka at its core, will offer four Australian children the chance to get their hands on one of Roald Dahl’s most prized creations – a Golden Ticket.

With help from a selection of fantastic prizing partners, each Golden Ticket winner will have their 100 word story idea bought to life in one of the following spectacular ways:

  1. One winner will be flown to the Sydney Microsoft Flagship Store for a 1-day experience where they build their world in Minecraft with a prominent YouTuber and, if that wasn’t enough, the winner will leave with a bumper Minecraft prize pack including Minecraft Xbox and loads of Minecraft merchandise!
  2. One winner will receive a one-on-one coaching session with the Resident Director of Charlie and the Chocolate Factory, before being flown to Sydney for an afternoon workshop with the cast to bring their story to life on stage. The winner will also receive a Skype call with the cast for their school and 4 x tickets to the show with a backstage tour.
  3. Working with a Daily Telegraph journalist one winner will be flown to Sydney where they will watch Charlie and the Chocolate Factory the new musical live on stage before reviewing it for the newspaper. The winner’s review and photo will appear in The Daily Telegraph’s bumper Sunday holiday guide!
  4. One winner will be flown to Sydney to participate in a workshop with representatives from Penguin Random House, where their story idea will be transformed into an actual book! Working with an editor and illustrator, the child can see their story come alive! The winner will also get to stay in Sydney for one night and see Charlie and the Chocolate Factory the musical for themselves!

Teachers will also have the chance to win a Roald Dahl library for their schools!

Roald Dahl’s Imaginormous Challenge is all about inspiring imaginative story ideas in children 5 to 12 years of age and marks a major investment from the Roald Dahl Story Company in the future of children’s imaginations here in Australia.   

To enter children, with the permission of a parent or teacher, need to head to and submit their idea.

All it takes is 100 words or fewer to enter. Don’t imagine small – IMAGINORMOUS!